Proud To Protect


County Air Ambulance Trust is the first group or company to achieve a Proud to Protect Cannock Chase AONB stamp, showing it will look after the Area of Outstanding Natural Beauty when holding events on the protected landscape.

In January Cannock Chase Area of Outstanding Natural Beauty (AONB) launched the ‘We Heart Cannock Chase AONB’ pack. This is a colourful guide aimed at event organisers who are planning to hold an event within the area. It gives a brief introduction to what an AONB is, how the AONB Partnership is working to balance a fantastic selection of events with the need to look after the landscape, along with a toolkit for event organisers, which includes a publicity section and information about how to achieve a ‘Proud to Protect Cannock Chase AONB’ stamp.


This stamp can be added to publicity material to show visitors that event organisers are working with Cannock Chase AONB to look after the area for future generations to enjoy.

Cllr Bob McCardle, Chair of Cannock Chase AONB Joint Committee, said: “As Cannock Chase AONB is a protected landscape, it’s really important that anyone planning an event considers how it might impact the area, and how to reduce any possible damage. This is why we have put together the pack as it offers simple guidance and a toolkit of easy ways to raise awareness with event-goers.”

The Cannock Chase AONB Team is celebrating that County Air Ambulance Trust is the first group to sign up to a set of standards to achieve its Proud to Protect stamp. The group is holding a Fundraising Cycle Ride at Cannock Chase Visitor Centre on Saturday 16 May at 10am.

The AONB team is also working with the organisers of the Ironman 70.3, a sold out endurance event set to go through go through Cannock Chase on 14 June 2015.

“We’re delighted that our new campaign has been met with such enthusiasm already, and hope many more event organisers and groups will be inspired to work with us,” continued Cllr McCardle.

To find out more about the ‘We Heart Cannock Chase AONB’ campaign and to download the pack, please visit 

To discuss how to plan an event that does not have a negative impact on the precious landscape, please contact Cannock Chase AONB team by calling 01785 619185 or emailing [email protected] 

To achieve the Proud to Protect Cannock Chase AONB stamp, a group or organisers must agree:

  • to seek advice from the Cannock Chase AONB team when planning any events.
  • to promote key AONB messages in some event literature.
  • to respect the AONB before, during and after any events.
  • to leave the area as it was found.
  • to make all staff aware of the AONB and its key messages during any events.